I 1974 lancerede ‘Love Cosmetics’ et nyt produkt de kaldte Baby Soft. Denne plakat var en del af deres reklamefremstød, ligesom de havde en tv-reklame hvor speakeren sagde:
“There’s one person nobody can resist, and that’s a baby. So Love’s made Baby Soft. The innocent scent of a cuddly clean baby that grew up very sexy. In foaming bath, body powder, and body mist. So innocent it may be the sexiest fragrance around. Love’s Baby Soft. Because innocence is sexier than you think.”
Kilde: http://www.theawl.com/2013/03/girl-powder-a-cultural-history-of-loves-baby-soft